New Research | Video Statistics, Habits, and Trends You Need to Know More than 70% of YouTube viewers turn to the platform for help solving problems.Two out of three employees complete tasks better when instructions are provided visually and absorb information 7% faster.More than half of online shoppers use video to help make purchase decisions.83% of people prefer watching videos to accessing instructional or informational content via text or audio.In fact, research shows that people prefer to consult video content when looking for answers to specific questions. With such a wide range of uses and benefits, it’s no wonder that video content is the number one way people prefer to share knowledge and learn new skills. Make your own instructional videos today!ĭownload Camtasia and FREE templates to quickly and easily make your own tutorial and training videos. Moreover, having video content on your website can work to increase traffic to your site and boost social media engagement. By providing educational content to potential customers, businesses can establish themselves as industry leaders and earn the trust of their audience. However, instructional videos can be used for more than just educating viewers, as videos can also help you grow your business. While it’ll come as no surprise that instructional videos are a great way to teach people to do things like how to make a Youtube video, they can also help people learn completely new skills like video editing. Whether you’re an employer, an educator, or a content creator, videos are an effective way to engage your audience and deliver information in a way that’s easy to follow along and understand.Īfter all, this TechSmith survey found that 98% of people who use video at work say it improves the effectiveness of their message. Instructional videos are a powerful tool for anyone looking to teach colleagues, employees, and students.
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